Jamie Laing's rise from Made In Chelsea star to national treasure

Made in Chelsea’s Jamie Laing has gone from TV star to national hero after completing five ultramarathons in five days to raise money for Comic Relief.

The TV personality managed to run a total of 150 miles, so far accumulating over £2,000,000 for the cause.

Supporters have raced to social media to show their support for Laing, whose Instagram followers have increased by a massive 155,901 since he began the run on 17th March, leaving him with more than 1.5 million followers in total. He’s now trending as #Radio1UltraMarathonMan on both Instagram and X.

Best known from his days on E4’s hit show Made in Chelsea, Jamie has lived a dynamic and high-profile life in London, blending media, business, and social influence.

During his Made In Chelsea years, Jamie was a staple in London’s nightlife scene, regularly being spotted at exclusive clubs like Raffles, Cirque Le Soir, and Tape. He’s always been well-connected in social circles — not just with fellow MIC cast members, but also with influencers, TV personalities, and even royals.

Thanks to his increase in Instagram followers, Jamie Laing can now earn up to £10,195 per sponsored Instagram post.

Jamie co-founded Candy Kittens, a gourmet vegan sweet brand based in London. The brand has been a huge hit and reflects his entrepreneurial flair. You’ll find Candy Kittens stocked all over the UK, from Whole Foods to Waitrose. He’s involved in a lot of media work based in London — podcasts, TV shows, and events.

Jamie’s wife, Sophie Habboo has also seen a rise in social media support after being his biggest cheerleader, with an increase of 23,994 followers since 17th March, and can therefore earn up to £6,717 per sponsored Instagram post.

Rob Phelps, Director of Digital PR, has commented on the findings: “Jamie Laing has shown extreme dedication and determination to complete such a huge target for a worthy cause. Laing admitted to not running further than 25 kilometres in his life before taking on the challenge, which is a remarkable achievement for someone with little experience in the running world. Admiration from the public is not only reflected by the hundreds of people on the roadsides cheering him on, but also by his increase in Instagram following and the praise he has received across social media platforms.

“Laing documented his journey on his Instagram so people could follow his journey, including a video of running into his wife Sophie’s arms when he crossed the final finish line, and even his bruised toenail as a final result of his accomplishment.”

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