Berwick Street: 'If Abbey Road is the place for the Beatles, this is the place to buy Oasis in London'

Released on October 2, 1995, the album sold a record-breaking 347,000 copies in its first week on sale and featured some of Oasis’s best-known hits including “Wonderwall” and “Don't Look Back In Anger”.

The famous cover sees London DJ Sean Rowley walking towards the camera with sleeve designer Brian Cannon with his back to the camera, to give the effect of two men passing each other on the street.

Oasis fans and tourists regularly visit Berwick Street to recreate the iconic photo.

Since the Gallagher brother’s announcement of a reunion tour last week, fans have flocked to the iconic street to soak up the excitement. Local businesses have noticed a surge in business.

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“This has been a busy shop for Oasis fans anyway, we’ve always had lots of questions about the band as it's on Berwick Street but it’s now skyrocketed,” said Connor Winyard, who works at Sister Ray, an iconic record store.

The old Select-A-Disc record shop, which later became Sister Ray features on the album cover. 

“We have always had a reputation because the shop carries with it weight and as a business, we’ve dotted around this street since about 1989,” Winyard continued.

Since the announcement of the tour there has been an unprecedented demand for vinyl copies of (What's the Story) Morning Glory.

“Prior to our most recent order we were still ordering more copies than we usually would and they would just fly out,” said Winyard.

Alan Hake, who works at the nearby Reckless Records, said that while the shop has always been a tourist attraction for Oasis fans, he expects the demand to increase especially next summer when the tour begins.

“We used to only do second hand vinyl but in the last three to four years we had to start getting new vinyl mainly because people wanted to buy a copy of Morning Glory on Berwick Street so we had to have it in stock,” Hake told LondonWorld.

“An original copy costs £200-£300 so we had to get it in new as it's one of our biggest selling records. People usually buy their copy here and then go out onto Berwick Street to take a photo.

“When you come to London, this is the place to buy Oasis, for the Beatles you go to Abbey Road.”

Hake is already making plans for next summer when the tour kicks off.

“Next summer will be crazy. What I’m thinking of doing over the year is when we get second-hand stuff is to keep them all and next summer and have a nice display which will probably last one day!” he said.

It's not just vinyl sales that are expected to see a boost with the band’s reunion, the Gallagher brother’s mod-inspired fashion is also seeing a resurgence.

Toby, who works at Universal Works on Berwick Street said they expect to see a boost in sales of bucket hats and anoraks.

“I presume the Oasis reunion will boost sales as we sell bucket hats and anoraks, which are very intrinsically linked to mod culture,” he told LondonWorld.

“It's a very natural progression that those items will sell very well coming up to the tour.

“I feel like there’s been an inkling that mod culture is making a comeback and now that Oasis are reforming that’s only going to be amplified to a much greater extent.”

Oasis will play 17 dates in London, Cardiff, Edinburgh, Manchester and Dublin next July and August, with tickets selling out within hours after going on sale.