Huge demand drives SIDES ice cream into shops and online

Winter is… ending! And hallelujah that it is, ‘cause it means ice cream season is right around the corner!

After a winter which felt like it lasted 7,427 weeks, the Sidemen are launching a stunning range of new ice creams, just as spring looks like it’s about to arrive.

Following huge demand from SIDES restaurant customers, people were literally recorded in restaurants buying tubs and scraping them into tupperware to take home, SIDES ice cream is now making the leap from restaurants to retail.

SIDES ice creams don’t come in boring, old, standard ice cream flavours; instead they come in Cookie Dough Core, Rocky Road, Chocolate Brownie Fudge Cake, Salted Caramel Cake, Chocolate Millionaire’s and Marshmallow Cake flavours.

Each ice cream is packed with indulgent chunks of cake, caramel, marshmallow and brownie, with rich sauces and premium ingredients - making them some of the most delicious ice creams available in the UK today.

The new range is available at Iceland stores and on ice cream specialist website Lickee. When ordering SIDES ice cream online, each order is shipped with dry ice and delivered straight to your doorstep within 24 hours, ensuring your treats arrive ultra-fresh and perfectly frozen.

The new ice cream is being made for the Sidemen by Beechdean Dairies, one of the UK’s leading ice cream makers.

Andrew Howard, Beechdean Co-Founder and Managing Director said: “While some may think February’s an odd time to launch an ice cream, they’re not seeing the millions of Sidemen fans with a love of great ice cream who have been eagerly awaiting the chance to get their hands on these saucy, chunky, chewy ice creams in stores.

“And spring is almost within touching distance… daffodils are appearing, the temperatures are rising and the days are getting longer; before we know it, the football season will be over and we’ll all be in t-shirts.”

Gordon McDermott, SIDES’ Food Director, said: “The reaction to these ice creams in SIDES restaurants has been phenomenal since we launched at the end of 2024... we literally had people buying tubs and tubs like they were in a shop, saying they were taking them home to put in the freezer. When that happens, the consumer is telling us something.”

British YouTube collective the Sidemen is made up of influencers and internet personalities including KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. They’re also behind some of the UK’s hottest brands, including XIX Vodka and BEST Cereal.