Bracknell watch expert shares three things to know before purchasing your first luxury piece
For those thinking of buying their first luxury watch, an expert has shared three essential things to consider – from choosing the right design to understanding what makes a quality timepiece.
The advice comes as Beaverbrooks’ Bracknell store, located in The Lexicon, unveils a dedicated space for premium Swiss watch brand ZENITH – part of a £1.5m refurbishment – providing customers with a refined setting in which to enjoy personalised expert advice and discover pioneering design.
Aaron Bellwood, ZENITH Ambassador at Beaverbrooks Bracknell, said: “Regardless of the design, a watch is more than just a timepiece – it’s a lifelong companion. Whilst many shoppers view them as a financial investment, they can often hold even greater sentimental value.
“Unlike some other luxury items – like shoes, technology and cars – a watch inevitably becomes part of your daily life and something truly personal that can be worn for years and passed down to future generations.
“Making a big purchase, regardless of what it is, is a memorable moment. That’s why we pride ourselves on creating a relaxed and informative environment in-store – helping customers feel confident and supported as they find the perfect luxury watch to begin their collection.
“Before you invest in your first premium timepiece, there are three key things I’d recommend you do.”
- Don’t be afraid to ask questions
“There’s a lot to take in – from movements and materials to servicing and aftercare – so don’t hesitate to ask questions. It’s all about finding a watch that not only complements your style but fits seamlessly into your lifestyle too.”
- Try different styles to find your fit
“Watches are deeply personal and trying on different styles is the best way to discover what feels right. The perfect timepiece is one you’ll love wearing every day, not just something that looks good in the box.”
- Think long-term
“A luxury watch is an investment built to last for decades. Opt for timeless design, reputable craftsmanship, and strong aftercare support – this could be a piece you pass down for generations.”
To help those beginning their search, Aaron and the team at Beaverbrooks Bracknell have shared a curated selection of luxury watches ideal for first-time buyers.
ZENITH Defy Skyline 36mm Automatic Watch
£7,900 from Beaverbrooks
Where precision meets innovation, this watch redefines timekeeping with a bold, modern twist. The striking twelve-sided bezel and geometric lines capture the spirit of contemporary design, paying homage to ZENITH's legacy of daring craftmanship.
ZENITH Chronomaster Open 39.5mm Automatic Watch
£9,300 from Beaverbrooks
Seamlessly blending the art of watchmaking with a bold and modern aesthetic, this watch is a striking embodiment of the brands pioneering spirit. Offering a glimpse into the legendary El Primero movement through its signature open dial, indulge in cutting-edge craftmanship with this impeccable timepiece.
ZENITH Pilot Big Date Flyback 160th Anniversary Edition 42mm Ceramic Automatic Watch
£14,400 from Beaverbrooks
Marking 160 years in pursuit of precision, this watch is a celebration of ZENITH’s aviation legacy. Designed to push boundaries and built for those who dare to achieve the impossible, this limited-edition timepiece is a testament to Zenith's pioneering craftsmanship.
Anyone in Bracknell looking for guidance on buying their first luxury watch can visit Beaverbrooks’ Bracknell store in The Lexicon and speak to one of their experts. Alternatively, call the team on 01344 424756.
Beaverbrooks Bracknell is located at The Lexicon, 15 The Avenue, Bracknell RG12 1BD.
To view Beaverbrooks’ full collections, visit www.beaverbrooks.co.uk.