Sephora to open first-ever UK store at London’s Westfield White City this week - where, opening date

French make-up brand Sephora is opening its first-ever UK store in London this week. The new Sephora store will be located at London’s Westfield White City and will span a huge 6,000 square feet to provide British customers with exciting new products and on-hand beauty advisors for the first time.

The new Sephora store will provide British make-up lovers with top cosmetic brands including Tarte, Glow Recipe, Supergoop!, and Danessa Myricks for the first time in British retail, and they will also be able to benefit from the instore services including Sephora’s first-ever lip bar and an iconic Benefit brow bar.

The heart of the new store will be defined by a combination of human touch and technology, where a monumental Grand Beauty Hub will provide a range of unique beauty services and treatments performed by Sephora’s in-house experts alongside brand professionals.

Sarah Boyd, UK manager said: “After the launch of our website last autumn, we are thrilled to open our first Sephora store in one of London’s most vibrant shopping destinations. This new store will showcase Sephora’s best-in-class beauty expertise and provide unique services to UK customers, including makeup, skincare, haircare, fragrance, body, and personalised gifting. We cannot wait to welcome our first customers.”

Sephora professional makeup services will be provided by a Sephora University-trained team, while a comprehensive menu of express skin treatments will be on offer from premium skincare brands including Dermalogica, Glow Recipe, Elemis, Sisley & Seasonly. A team of beauty advisors trained in Sephora’s European stores will power the store experience, fostering a fun and informative environment.

Sephora UK London - when is new store opening

The new Sephora store located at London’s Westfield White City will open on March 8 where a programme of events will mark the day.

The first 300 customers through the door will be given a free limited edition gift bag, there will be a make-up masters by make-up founder Natasha Denona and a special guest performance in-store.