Poundland announces plans to open more ‘local’ stores in London designed for commuters

Poundland is on the lookout for more locations to open new stores in London this year. The discount chain is seeking out sites in the M25 area following the success of its new ‘local’ store format.

Poundland opened four ‘local’ stores in East Dulwich, Clapham, Swiss Cottage and Whitechapel this year which have been designed for local residents and commuters who work in the area. The new stores aim to help them to save money on a carefully curated range of products, whether they are buying lunch, doing a planned top-up shop or making an urgent last-minute buy.

Poundland director of property, Ben Wall said: “When it comes to requests for a new store London is always one of the most popular areas that customers would like one. We know that from recent store openings that Londoners love amazing Poundland value just like the rest of the country.

“And while the newer store openings have followed our essential format, we are open to looking at store opportunities of different sizes on high streets, shopping centres and retail parks.”

All Poundland’s core range includes groceries, snacks, household products, health and beauty and batteries. Customers will also find items they would expect in a convenience store including fresh fruit and vegetables, chilled and frozen food, bread and morning goods, hot pies and pastries, nappies and formula milk, beers, wines and spirits.

The news coincides with an extension to Poundland’s Bow store at 580-586 Roman Road that sees a full internal renovation and converts a large warehouse area (2500 sq ft) to selling space and increases the total shop floor size by a third. The improvements also create four new jobs and opens on May 20

The extension to Poundland’s Bow store will deliver even more categories such as food and drink, home and pet, entertainment and stationery. The store will be bright and airy with a modern and contemporary feel designed to give customers maximum convenience with a larger Pep clothing and home offering of womenswear, menswear and kidswear from the UK’s fastest-growing clothing brand.

Bow will join the growing number of stores to offer chilled and frozen food and it will be one of around 300 stores across the country getting fresh fruit and vegetables, as well as a selection of beers, wines and spirits.

Poundland director of retail, Darren Kay, said: “We love being in Bow, in fact, we’ve been here for over ten years and we know how much locals love their Poundland. That’s why we wanted to open an even bigger and better store.”

“With the extension, we have squeezed in even more amazing value under one roof across more categories than ever before.”

Bow will join the growing number of stores to offer chilled and frozen food and it will be one of around 300 stores across the country getting fresh fruit and vegetables, as well as a selection of beers, wines and spirits.

Poundland has not revealed where in London they are looking to open new stores.