The Great British Bake Off: London’s favourite cake revealed including vegan cake

The study coincided with the return of popular Channel 4’s Great British Bake Off
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The Great British Bake Off back on our screens  and a study has revealed which cakes Londoners love the most - and it may surprise a lot of people.

Cakes are one of the most sought after delicacies in the UK, with events such as afternoon tea making cakes, pastries, buns and other sweet treats the centre of attention.

And now, a study and map has been produced by Cutter & Squidge, revealing each region’s most liked cakes.

The online company asked over 1,000 cake lovers for their top three choices and analysed buying habits to collect their data.

One of the most beloved cakes in the UK, a victoria sponge, is the most favourite in the North West, with a standard Chocolate cake proving popular in East Anglia but what tops the list for Londoners?

What cakes do Londoners love the most?

Being one of the trendiest and progessive cities in the UK, it’s not surprising that Londoners have a slightly left field trend when purchasing cakes.

According to Cutter & Squidge, “In London and the South East vegan cakes are proving increasingly popular and Londoners often like to buy a selection of smaller cakes to share with friends or work colleagues”

They continue to say: “Coffee flavoured cakes, along with salted caramel figure in the top choices of those in the West Midlands, London and the South West.”

Annabel Lui, founder of Cutter & Squidge commented, “Brits love their cakes and are becoming more adventurous in their choices.

“We are buying and eating more cakes than ever. They are cakes for all occasions, whether for a special celebration or just providing a boost to our day.

“The study shows how classic cakes are as popular as ever but also how new style cakes are increasingly popular and we are finding new ways of ordering cakes, whether by delivery or online.”

What are the top cakes by region?

  • North West – Victoria Sponge, Lemon Drizzle
  • North East – Madeira, Victoria Sponge 
  • West Midlands – Cherry, coffee
  • East Midlands – Lemon Drizzle, fruit based
  • Wales – Carrot, Lemon Drizzle
  • South West – Walnut and coffee, caramel
  • South East – Fruit based, Lemon Drizzle
  • Yorkshire – Bakewell Tart, Victoria Sponge
  • East Anglia – Chocolate, Lemon drizzle
  • Scotland – Chocolate, Cherry
  • N Ireland  - Dried fruit,
  • London – Variety small cakes, vegan