Peckham-based Jamaican patty supplier, Flake Bake, is celebrating a milestone year of record sales following its appearance on Channel 4’s Aldi’s Next Big Thing.

The family-run business, led by father and son duo Paul and Mike Williams, secured a life-changing contract to supply 25,000 beef patties to Aldi stores after winning the show’s bakery-themed episode in April 2024.

Since then, Flake Bake has transformed from a small local bakery serving nearby takeaways to a nationally recognised brand, producing more than two million beef and chicken patties for Aldi stores in the past year.

The company’s rapid growth has enabled Paul and Mike to expand their team, as well as invest in new product development - including a Jamaican Chicken Patty which hit Aldi shelves in March this year.

Flake Bake’s commercial success has also allowed the founders to help fund community projects such as the Brixton Community Outreach Ministry programme, which provides cooked meals for families in the area that need it most.

Mike Williams, Co-Founder of Flake Bake, said: “This past year has been an incredible journey for us. Appearing on Aldi’s Next Big Thing has genuinely transformed our business and we can’t wait to keep that momentum going and build on the success we’ve seen so far.

“At the moment, we’re working closely with Aldi on some fresh new ideas to grow our range - think bold fillings and creative twists on traditional recipes - so watch this space.”

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “It’s fantastic to see how far Paul and Mike have come since we first met them on Aldi’s Next Big Thing. Supporting British suppliers is hugely important to us and we’re proud to have played a part in helping them grow their business and bring great Jamaican flavours to more UK shoppers.”