Londoners ignite a Great British BBQ Revolution
New survey shows the UK Capital’s Residents are leading the Way in Alfresco Upgrades and Outdoor Feasting,
As the UK enters its third heatwave of the summer, new research reveals that barbecue culture isn’t just booming nationally, it’s burning particularly bright in London. From fire pits to outdoor kitchens, residents of the capital are transforming their gardens and balconies into culinary hotspots.
According to new research from Bar-Be-Quick, creators of the original instant barbecue, Londoners are leading the charge when it comes to alfresco living and investment in their outdoor spaces. Over a third (34%) of London residents have upgraded their barbecue or outdoor kitchen and dining spaces in the past two years compared to a national average of one in five (20%).
An additional 15% of Londoners have extended their living space with garden upgrades such as outdoor kitchens, while 14% now own a fire pit, showing that small spaces don’t mean small ambition. These enhancements are fuelling a rise in alfresco living more reminiscent of the Med than the Big Smoke, with 20% cooking outdoors every few days and 32% dining outside just as often, proving that in a city known for compact gardens, outdoor cooking has firmly become a staple of summer living.
"There's been a real shift in how we view our gardens in recent years. They're no longer just spaces to sit, they're places to cook, connect and create memorable moments," says Caroline Morris, spokesperson for Bar-Be-Quick.
"Whether it's a quick weekday grill or a slow-smoked weekend feast, barbecuing has become a big part of how we socialise and enjoy the warmer months. It's not just a trend, fast becoming part of the fabric of British summer."
From Burgers to Brisket: Britain’s Expanding BBQ Palate
While traditional staples like burgers (45%) and bangers (42%) remain the nation’s firm favourites, Londoners are leading the charge in expanding culinary horizons with more adventurous barbecue fare. According to the study almost half (45%) now prefer chicken wings or drumsticks, with a third (35%) feeling the appeal of chargrilled steak or ribs and an additional one in five opting instead for seafood and fish, such as prawns or salmon.
“Barbecuing has evolved into a true culinary experience in the UK. It’s no longer limited to burgers and buns. People are embracing bolder, more adventurous recipes and transforming their gardens into open-air kitchens." says Chef Pete Cooks, JnrChef.
Who's Who at the BBQ
Brits have embraced a range of barbecue personas. A third of Londoners (33%), compared to a national average of one in five (18%) of those surveyed proudly declare themselves the 'Grill Master', apron-clad and in total control.
A further 18% regard themselves as the 'Social Butterfly', flitting between guests with a drink in hand, and 14% are the 'Taste Tester', hovering by the food for "quality control." For 9%, it's all about chilling out, with shades on and responsibilities off.
Back Garden Becomes the New Dining Room
Britain's growing love affair with outdoor cooking is no longer just a summertime treat; it's become an everyday ritual. Faced with the rising cost of dining out, more people are turning to the grill at home.
Among 25 to 34-year-olds, one in ten (10%) admitted to cooking outdoors daily during the summer months. Nearly a quarter of 35 to 44-year-olds do so every few days.
Per capita, those living in London and Northern Ireland loved outdoor dining the most. When it comes to dining alfresco, 28% of 25 to 34-year-olds and 27% of 35 to 44-year-olds say they eat outside every few days, with figures peaking at 34% in London and 29% in Northern Ireland.
Have We Caught Up with the US?
According to the new study, over a third of Brits (39%) believe the UK has now caught up with the US when it comes to barbecue culture. Among those, 14% think we're fully on par in terms of food and gear, while 25% believe we're nearly there. Just 15% feel that we still have a long way to go.
When asked what makes or breaks a great BBQ, a quarter (25%) said great company, followed by 20% who prioritised the weather and 16% who cited ice-cold drinks. Other essentials included a good grill, sauces and sides, and music to keep the mood alive.
Your BBQ Inspiration Starts Here
Whether you're smoking brisket, mastering grilled halloumi, or curious about seafood on the grill, Bar-Be-Quick is here to help elevate your alfresco experience.
For recipes, tips, and BBQ safety advice, visit: www.bbqrecipe.co.uk