This summer, London is turning up the heat as el Jimador Tequila brings a vibrant splash of Mexican sunshine to the city’s buzzing bar scene.

In partnership with DUSK, the free drinks app, and renowned Mexican textile artist Victoria Villasana, el Jimador is inviting Londoners to rediscover tequila in style — and it all starts with finding the city’s participating venues through the DUSK app.

Using DUSK, tequila lovers can easily locate bars serving el Jimador cocktails via special umbrella-inspired drop pins on an interactive map. Participating venues in London include hotspots such as Lucky Voice (multiple locations), Simmons Bars (multiple locations), Grind (multiple locations), Two Spoons, Archive, Myth and more. The app not only highlights these fantastic venues but also offers exclusive discounts, ensuring your summer cocktail adventures are as refreshing for your wallet as they are for your taste buds.

As part of this unique campaign, el Jimador has unveiled stunning life-size cocktail umbrellas designed by Victoria Villasana, whose work blends traditional Mexican textile techniques with contemporary flair. These vibrant creations celebrate tequila’s versatility while showcasing the rich, colourful spirit of Mexican culture. Whether you’re enjoying a sunny terrace or seeking shelter from a drizzle, these eye-catching umbrellas promise to brighten your day and your drink.

placeholder image — Using DUSK, tequila lovers can easily locate bars serving el Jimador cocktails via special umbrella-inspired drop pins on an interactive map.

“I was inspired by the different textile traditions from Mexico blended with el Jimador’s traditional colours,” said Villasana. “It was easy to merge their style to embrace Mexican culture and share a summery and bright design for the cocktail umbrellas. I’m so excited to see the designs come to life and provide cover and an injection of colour this summer!”

The campaign will travel across the UK throughout the summer, with London being one of the key cities to host this celebration of tequila and Mexican culture.

Sinead Coulson, UK Brand Manager for el Jimador, added, “We are incredibly excited to introduce these colourful, lifesize cocktail umbrellas to the UK. Our aim is to encourage a fresh perspective on tequila, moving beyond its traditional night-out association to highlight its potential for bright, refreshing serves that can be enjoyed any time of the day. The umbrellas embody the vibrant, celebratory spirit of Mexico and el Jimador, and we can’t wait to bring a taste of that to London.”

With el Jimador accounting for 1 in 6 tequila serves in the UK On-Trade*, this campaign is a testament to the growing popularity of tequila as a versatile, go-to summer drink. And thanks to the DUSK app, finding your perfect tequila cocktail in London has never been easier.

el Jimador has unveiled stunning life-size cocktail umbrellas designed by Victoria Villasana, whose work blends traditional Mexican textile techniques with contemporary flair.

So, whether you’re basking in the sun or dodging a typical British downpour, don’t miss the chance to experience this bold and colourful celebration of Mexican culture. Download the DUSK app today to find participating venues, follow the umbrellas, and enjoy exclusive discounts on el Jimador’s refreshing summer serves.