Beigel Bake: Iconic Brick Lane bakery crowned the UK's favourite sandwich shop
From salt beef bagels to truffle-stuffed ciabattas, new data reveals the UK’s favourite sandwich spots - and London dominates the list.
Londoners can officially claim bragging rights when it comes to sandwiches.
A new study by Betway Casino has crowned Beigel Bake on Brick Lane as the UK’s most popular sandwich shop with more than one million annual Google searches and almost 12,000 Instagram posts dedicated to its iconic salt beef beigels.
Serving customers since the 1970s, the East End institution is open 24 hours a day and has become a rite of passage for locals, night owls and tourists alike.
Second place went to Sandwich Sandwich, which has two London locations and two in Bristol. The family-run brand has been crafting generously filled subs and baguettes for over 30 years, offering a range from classic chicken Kyiv to vegan falafel wraps, and has garnered more than 1,500 Instagram tags and over a million searches of its own.
Taking the third spot is The Black Pig, a Borough Market favourite known for its honey truffle and parmesan pork ciabatta, served hot from the grill. With a 4.6-star Google rating and nearly 4,500 social media posts, it’s clear that London’s love affair with artisan sandwiches is alive and well.
Outside of London, Alby’s, based in Edinburgh, was named the UK’s top regional sandwich shop, boasting a 4.8-star Google rating and rave reviews for its hearty, inventive creations.
Whether it’s a 3am bagel run or a Borough Market lunch, the data proves one thing: Britain’s sandwich scene has never looked (or tasted) better — and London is leading the charge, one bite at a time.