The legendary School of Rock opens first UK location this September in Twickenham
The legendary School of Rock music academy is set to open its doors in Twickenham, London, this autumn. For those who've seen the Jack Black film, now's your chance to unleash your inner rock star. Founded in Philadelphia in 1998, School of Rock gained global recognition in 2003 when Dewey Finn told his students, "We're gonna start a revolution." Their new location in the London Borough of Richmond is deeply rooted in British rock history, making it the perfect place to continue that legacy.
Chilean entrepreneur Matias Puga, who has successfully established 24 Schools of Rock across seven Latin American countries since securing the franchise in 2015, has now partnered with Chilean and English business partners, including Logan Plant (Musician and Founder of Beavertown Brewery), to form SoR UK and the first flagship school for the United Kingdom. SoR UK has ambitious plans to expand to more schools in 2026, with a long-term vision of opening 50 schools nationwide.
Twickenham, in the London Borough of Richmond, is famously connected to Eel Pie Island and was chosen as the first UK location due to its legendary rock 'n' roll history. Iconic rhythm and blues bands, such as The Rolling Stones, Pink Floyd, and David Bowie, all played at the Eel Pie Island Hotel. Additionally, the Crawdaddy Club in Richmond hosted huge acts such as The Kinks, The Who, and Manfred Mann.
SoR offers a unique and immersive music education experience for students of all ages and skill levels, from complete beginners to experienced musicians. With cool and unique premises, School of Rock offers music lessons utilising their revolutionary, patented Method.
Students learn by playing the music they love in a safe, fun, inclusive, and supportive environment, building confidence, musical ability, and teamwork along the way. School of Rock aims to debunk the myth that music is only for skilled individuals and proves that everyone can play and enjoy the experience.
Matias Puga, the UK School of Rock Franchisee, says:
“Music is an international language that has the power to change lives positively, no matter where you're from. The powerful transformation School of Rock inspired in my daughters when they were enrolled as students is what drove me to bring this concept to my home country of Chile in the first place, and I've since had the honour of witnessing that impact on an increasingly global scale," said Puga-Hamilton. "I'm eager to continue making a difference, and what better place to do so next than in the birthplace of so much of the music that we celebrate and use to educate our students around the world to this day?"
To register your interest, please fill in your details here: https://www.schoolofrock.com/locations/london?labelSource=PRE
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