Dua Lipa, Taylor Swift, Jorja Smith and Beyonce are set to lead a historic night for women at the BRITs, according to new data from global adtech firm, Quantcast. The data shows that if the awards were based on online engagement levels, nearly 70% would go to female artists or female-led bands.

The analysis is based on activity from websites and platforms across the open internet, meaning publicly accessible sites like news outlets and blogs, rather than closed platforms like social media networks.

Analysis predicts Dua Lipa will take home three awards, more than any other artist, thanks to 64m devices engaging with her content in the past 12 months.

She's predicted to win Mastercard Album of the Year, beating Charli XCX, Artist of the Year, where she narrowly beats Sam Fender with 56m engaged devices, and Pop Act of the Year, with Charli XCX once again in second place. However, Charli XCX is set to win Best Dance Act of the Year.

Taylor Swift is predicted to win International Artist of the Year, following her critically acclaimed Eras Tour, with 110 million engaged devices. She surpasses Beyoncé (66 million), Billie Eilish (65 million), and Sabrina Carpenter (51 million). ‘Queen Bey’ is however on track to win International Song of the Year with TEXAS HOLD ‘EM.

Aside from the big wins for women, Coldplay is set to beat The Beatles AI-powered track Now and Then with their hit feelslikeimfallinginlove for Song of the Year with Mastercard, and they're also on track to win Group of the Year, ahead of The Cure.

Mastercard Album of the Year

Dua Lipa - 64,800,000 Charli XCX - 46,900,000

Artist of the Year

Dua Lipa - 64,800,000 Sam Fender - 56,700,000

Best New Artist

English Teacher - 39,400,000 Ezra Collective - 6,800,000

Group of the Year

Coldplay - 75,500,000 The Cure - 29,700,000

International Artist

Taylor Swift - 110,000,000 Beyoncé - 66,400,000

International Group of the Year

Linkin Park - 27,100,000 Fontaines D.C. - 15,300,000

Alternative Rock Act

Sam Fender -56,700,000 The Cure - 29,700,000

Dance Act

Charli XCX - 46,900,000 Becky Hill - 29,100,000

Hip Hop / Grime / Rap Act

Stormzy - 81,100,000 Little Simz - 41,700,000

Pop Act

Dua Lipa - 64,800,000 Charli XCX - 46,900,000

R&B Act

Jorja Smith - 78,800,000 FLO - 57,300,000

Song of the Year with Mastercard

Coldplay - 75,500,000 The Beatles - 72,900,000

International Song of the Year

Beyonce - 66,400,000 Billie Eilish - 65,700,000

Nisha Ridout, Marketing Director at Quantcast, said: “The BRITs is one of the most highly anticipated award ceremonies of the year and as soon as the nominees are announced, speculation runs wild over which acts and albums will be celebrated on the night.

"Our data shows women are leading the charge, claiming the top awards. With International Women’s Day just around the corner, it’s empowering to see so many powerful women predicted to be celebrated on the night.”