West Ham United and Lyca Mobile uncover hidden culinatry Hotspots

The series showcases various players from the Hammers men’s and women’s teams exploring hidden culinary gems across the capital. The aim of Hotspots is to reflect both West Ham Lyca Mobile’s values of connection, culture, and local community while showcasing the global identity of the Club within the local community.

The first Hotspot episode was shot at a location familiar to West Ham fans who head to cheer on the team at London Stadium. Star players Crysencio Summerville and Aaron Wan-Bissaka headed to Barge East in Hackney Wick, a stones throw from the Hammers home. During the episode the duo met Executive Chef Gavin Gordon, a huge West Ham United fan local to Stratford and semi-finalist in MasterChef Professionals. .

The first episode of the series is available to view on West Ham United’s social channels, with further episodes to follow in the coming months, featuring more players and hidden culinary hotspots.

This engaging campaign is aimed at providing more than just entertainment—it also highlights both West Ham United and Lyca Mobile’s commitment to being at the heart of its community, with this series telling the stories of local businesses and earning them exposure across the Club’s social media channels.

Lyca Mobile and West Ham United have worked in partnership for several seasons, spanning well over a decade, during that time they have collaborated on multiple projects for the benefit of their shared local communities in east London and Essex.

Frank Wiemann, Group CMO Lyca Group said: “At Lyca Mobile, we are proud to continue our long-standing partnership with West Ham United through the launch of ‘Hotspots.’ This series is a celebration of connections, community and values that are at the heart of both our brand and the Club. By showcasing the diverse culinary gems of London, we’re highlighting the local businesses that make our community unique, while giving West Ham United fans an exciting new way to engage with the players and the rich diversity surrounding us.”

The launch of Hotspots presented by Lyca Mobile, follows on from previously successful content series such as the popular YouTube series ‘Snack Wars', where together the Hammers and Lyca Mobile drove awareness and discussion on a variety of topics, including shining a light on Ramadan and how players adapt their day-to-day routine to observe the occasion.