UK Beatboxing Champions take on rapping about eye health
Specsavers has teamed up with UK Beatbox Champions The Beatbox Box Collective to launch a rap about dodgy eye conditions, raising awareness around the importance of regular eye tests in a bold and creative way.
With pollution on the rise, Londoners - especially runners - are increasingly affected by issues like dry eye, conjunctivitis, eye strain, and even early signs of cataracts and glaucoma. This campaign brings those concerns to life with beatboxing.
Box Collective, known for high-energy performances at Glastonbury and Isle of Wight, use rhythm, humour and talent to deliver a memorable message.
The fun campaign sets out to encourage people with itchy, cloudy, scratchy, gooey, watery or dry eyes to visit their local optician, as they will be seen quickly and provided with the help they need. During this time of the year, the heat aggravates pollution and pollen, which is causing more eye conditions for those participating in outdoor sports, or simply commuting to work.
For more information about medical eye conditions, or to book an appointment about an existing condition, visit the Specsavers website.