Ride Nuff: The story of an ethical private hire platform

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For nearly a decade, London’s ride-hailing industry has been dominated by just a few big players. While these companies promised convenience, their success came at a cost, drivers struggling under high commissions, passengers facing longer wait times and rising fares, and local wealth being funneled away from the communities that built it.

Ride Nuff was born out of frustration but fueled by a vision for something better.

A Driver’s Perspective:Ride Nuff’s founder, Tayfun Keskin, spent nine years driving for Uber and other platforms. Like thousands of other drivers, he witnessed firsthand how the industry shifted from being an opportunity for independent drivers to an exploitative system where commissions rose as high as 50% per ride. Drivers had to work longer hours just to take home the same earnings, leading to burnout, financial stress, and declining service quality for passengers.

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Tayfun realized:- What if drivers kept 100% of their fares?- What if the system actually worked for both drivers and customers?- What if wealth stayed within the community instead of going to overseas corporations?

For drivers, it offers a fairer earning model for commuters the app delivers cheaper rides up to 15% less than competitors and faster pickups, thanks to a growing network of satisfied drivers.For drivers, it offers a fairer earning model for commuters the app delivers cheaper rides up to 15% less than competitors and faster pickups, thanks to a growing network of satisfied drivers.
For drivers, it offers a fairer earning model for commuters the app delivers cheaper rides up to 15% less than competitors and faster pickups, thanks to a growing network of satisfied drivers.

That’s when the idea for Ride Nuff took shape a community-owned, Private hire platform that eliminates commissions, up to 15% lowers fares for customers, and brings fairness back to the industry.

Building the Movement: Tayfun wasn’t alone in his frustration. When Ride Nuff started taking driver sign-ups in October 2024, the response was overwhelming—within just 10 days, 1,700 drivers had signed up. Today, that number has grown beyond 3,500 drivers, all eager to work under a fairer model.

Instead of taking a 40-50% cut from drivers, Ride Nuff charges zero commission and operates on a simple, fair pricing model:- £25 weekly subscription- 50p per ride fee

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This means drivers earn more, leading to happier, more motivated drivers, which in turn reduces wait times and improves service for passengers.

I’ve been telling all my customers about Ride Nuff. They’re excited too because they’ll save 15% on every ride. It’s a win-win ! I earn more, and they pay less. This is how gig economy should work. I’m proud to be part of this movement. – RAM, Uber Driver - London, UKI’ve been telling all my customers about Ride Nuff. They’re excited too because they’ll save 15% on every ride. It’s a win-win ! I earn more, and they pay less. This is how gig economy should work. I’m proud to be part of this movement. – RAM, Uber Driver - London, UK
I’ve been telling all my customers about Ride Nuff. They’re excited too because they’ll save 15% on every ride. It’s a win-win ! I earn more, and they pay less. This is how gig economy should work. I’m proud to be part of this movement. – RAM, Uber Driver - London, UK

The Crowdfunding Mission:To bring this vision to life, Ride Nuff is launching a crowdfunding campaign on Crowdcube in February 2025. The goal is to raise funds to secure an operator license and launch the service across London. But more importantly, the campaign is about keeping ownership in the hands of drivers, customers, and the community, not overseas companies looking for profit.

Tayfun’s message is simple:

"London needs a ride-hailing service that works for both drivers and customers. Ride Nuff isn’t just another app, it’s a movement to fix what’s broken."

As Londoners continue to face rising fares, driver strikes, and long wait times, Ride Nuff is stepping in to offer a better, fairer way forward, where drivers keep more, riders pay less, and the city wins.

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