Matu makes dance an inspiring tune

Elvire Mavusi Matu set up Konverse Dance Crews when she was just 14 years old. Its aim? To empower young people and adults, as well as overcome youth violence, through dance.

Now, she’s an award winner at the National Lottery Game Changer Awards and KDC run sessions and shows across the Barking and Dagenham area of east London which have been heralded for its work by leading grassroots sports charity Sported.

“I mainly started it because there wasn’t that many places to go in the borough,” Mavusi Matu outlines.

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“A lot of youth clubs were closing and youth violence was a factor where people just felt like it wasn't safe to be in their local area.

Elvire Mavusi Matu has won plaudits for her initiativesElvire Mavusi Matu has won plaudits for her initiatives
Elvire Mavusi Matu has won plaudits for her initiatives

“My aim mainly was just to get people off the streets and doing something that's a bit more fun and keeping them active and healthy.”

Fast forward 11 years, and a spotlight has now been shone on the great work that Mavusi Matu and KDC have been and continue to do in the capital.

Having been asked to perform as part of the National Lottery’s 30th anniversary celebrations, Mavusi Matu was surprised with the announcement that she would be recognised with a Game Changer award.

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“I don't do things to be recognised at all,” she declares. “To be put on a platform like that in front of thousands of people and them shouting and praising about all the work I've done, honestly, it was just amazing. It was a lot. It was wholesome. It was overwhelming.”

Konverse Dance Crews make a huge impactKonverse Dance Crews make a huge impact
Konverse Dance Crews make a huge impact

Linking up with Sported and one of its volunteers, Maureen, KDC is now established itself as an independent club with plans to grow even bigger.

“I love Maureen,” Mavusi Matu adds. “I had weekly sessions with Maureen, and we worked on our constitution, the type of business structure we wanted.

“Honestly, if it wasn't for her, I don't think I would have thought about setting it up in a way that it still has that community impact - where it's still not-for-profit and we're still very much just doing it to benefit the community.

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“There's obviously so many things that I wouldn't have known, so having the support from Maureen and Sported just ensured that I was able to set up the club in the correct way and ensure that we really meet some of the legal requirements that we need to be able to run a safe club.

“I definitely couldn't have done it without the help of Sported to show me this is the right way of doing it and ensure that this is done right.”

And what next for Mavusi Matu and KDC following on from the awards? The answer, more.

“It's pushed me more to want to be able to do more and benefit more people and ensure that more people in the borough have access to the work that we're doing, so they can also benefit and feel empowered,” she reflects.

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“The Mayor of London as well congratulated me and my local MP from Barking also would like to visit us and the work that we're doing.

“I think since winning the award it’s made me definitely realise that there's more that I want to do.”

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