Introducing AURORA Aarre The Aurora Zone’s new signature collection

The new collection brings each trip to life with unparalleled attention to detail, discretion and personalisation. Weaving seamless luxury and unrivalled privacy into an extensive range of curated Arctic itineraries, Aarre caters to adventure seekers, cultural enthusiasts, and wellness lovers alike.

Whether being whisked away by helicopter for a wilderness picnic, indulging in gourmet meals prepared by a personal chef, enjoying exclusive accommodation hire, or stepping off a private jet to embark on an extraordinary journey, every traveller will experience an Arctic adventure beyond their wildest dreams.

With a superb variety of locations ranging from vibrant city centres to remote and pristine wilderness, Aarre ensures the highest level of personalised service, tailored to individual needs and preferences. For those looking to immerse themselves in the region’s traditions and Sami heritage, intimate wilderness skills workshops and local baking classes provide unique opportunities for cultural connection.

"We are thrilled to unveil Aarre, our high-quality collection of Arctic holidays that offer a more luxurious experience for travellers seeking a tailored Arctic Lapland holiday with no limits on adventure, wellness or indulgence", says Amy Hope, Managing Director of The Aurora Zone.

“Aarre is exclusively tailored for travellers seeking more than a typical luxury escape and value a highly curated, transformative experience, blending the awe of nature with the sophistication and ease of a private getaway”

Aarre will transform Arctic travel with secluded, bespoke accommodations that ensure unparalleled comfort and privacy such as Sweden’s Arctic Retreat, or Finland’s Treehouse

Hotel. Each stay can be complemented by private chefs and expert guides who curate access to the most breathtaking and exclusive locations for viewing the aurora borealis.