Ilford Caribbean food stall secures 'a win for the entire community' after receiving £5k grant

This award comes as a result of Twerk N Jerk owner Tyron Salih’s successful entry into the Sage Small Business XI competition, which was launched by cricket legend Stuart Broad earlier this summer.

With this win, Twerk N Jerk becomes one of ten businesses to join the Sage Small Business XI, securing a share of £50,000 in grants and other experiences linked with The Hundred.

Sage, the leader in accounting, financial, HR, and payroll technology for small to mid-sized businesses (SMBs), launched the competition as part of its Official Insights partnership with The Hundred to champion inspiring business owners across the country.

Twerk N Jerk is a vibrant food business specialising in authentic Caribbean cuisine, particularly known for their signature jerk dishes.

Bringing the rich, diverse flavours of the Caribbean to their local community, Twerk N Jerk, not only fosters a sense of connection, but also celebrates their community’s Caribbean heritage.

Tyron firmly believes in investing in the communities where he trades, and sources his ingredients locally, supporting local suppliers.

Entering the Sage Small Business XI competition, Tyron wanted to help his business gain recognition for its dedication to delivering exceptional Caribbean cuisine. The competition also provides an opportunity to help the business expand and improve its services, allowing it to reach more people and have a greater impact in the local community.

Sage’s £5,000 grant will be used to upgrade kitchen equipment, allowing Tyron to increase efficiency and productivity whilst maintaining the high quality of their food. He also plans to invest in new marketing initiatives to expand their reach, ensuring the continued growth and success the business.

Tyron said: “Winning this competition means validation of our efforts and commitment to excellence. The grant provides us with the resources and visibility needed to grow our business and enhance our offerings.

"This recognition is not just a win for us but for our entire community, as it highlights the value of cultural diversity and sustainable practices in the food industry.”

In addition to supporting the growth of Twerk N Jerk, Tyron alongside nine other national winners, will gain access to Sage’s innovative technology, insights, and expertise, helping alleviate the pressures they face as small business owners.

Cath Keers, Chief Marketing Officer at Sage, said: “We are extremely pleased to announce Twerk N Jerk as one of our ten winners of the Sage Small Business XI competition. Championing small businesses is a huge priority for Sage and we are excited to see the impact this will have for Tyron and the outstanding work Twerk N Jerk does in their local community.”

Stuart Broad, Sage ambassador added: “I’m so pleased that these small businesses have been rewarded for their hard work through the Small Business XI competition. As a small business owner myself, not only do I know how important small businesses are for building local communities but I appreciate the determination it takes to navigate the challenges they face, particularly in the current economic climate.

!I’m excited to hear more about the stories of each of the Sage Small Business XI winners at the conclusion of The Hundred in August.”