Going green saves cash — and most people are already doing it
A new poll released today (Friday 6 June) by The Climate Coalition shows that people across the UK are quietly embracing green habits, and saving money while they do it.
Far from being limited to so-called eco-warriors, the data shows that everyday climate action is now part of normal life in kitchens, gardens and communities nationwide. Whether it’s using up leftovers or turning down the thermostat, millions are making practical changes that are good for both the planet and the pocket.
Money-saving moves
More than two-thirds (69%) of people say buying second-hand saves money, while 66% say wasting less food cuts costs. Over half (56%) believe growing your own food saves money, and nearly half (48%) think eating more veg and less meat does the same.


Even driving less, often seen as a challenge, is seen as a long-term money-saver by 36% of respondents.
Actions speak louder
And it's not just good intentions. A quarter of people already cut food waste to help the environment, and 21% are actively reducing home energy use.
In the past month alone:
- 41% bought second-hand instead of new
- 37% made changes to cut home energy use
- 36% walked or cycled instead of driving
Support for community and nature is strong too, with 47% happy to support local nature projects, and over a third (36%) willing to volunteer.
Climate conversations are common
Talking about climate change is no longer taboo:
- 80% feel comfortable discussing it with family
- 77% with friends
- And 37% have done so in the past month
Pride and positivity
Those taking action are more likely to feel hopeful (38%) and proud (11%), and there’s widespread admiration for people leading local green projects. Half (50%) describe them as praiseworthy, while 14% say they’re heroic.
Helen Meech, Executive Director of The Climate Coalition, said:
“This isn’t fringe behaviour. It’s mainstream. People are stepping up and making changes that save money and help the environment. Whether you're young or old, North or South, the shift is happening.”
“The findings challenge the myth that people are reluctant to act. This is quiet climate leadership – practical, common sense changes that add up.”
Great Big Green Week kicks off with over 1 million people expected to take part, celebrating community-led climate action from all walks of life — from teachers and libraries to builders and football clubs.
Find and event in your area at https://www.greatbiggreenweek.com/events_calendar