Barking-born Amy Childs fronts campaign to help families keep childhood memories alive
Barking-born TV personality Amy Childs has returned to her roots to front a new campaign helping families celebrate and preserve their children’s memories.
The project, led by London-based Attic Self Storage, is encouraging parents in Barking & Dagenham and neighbouring Enfield to create memory boxes filled with keepsakes such as first shoes, early artwork or birthday cards.
Amy, now a mum of four, says she has made memory boxes for each of her children and sees them as an important way of passing down family stories.
“Barking will always be home to me – it’s where I grew up and where my journey started,” she said. “I’ve made a memory box for all my kids, and it’s so special to look back on. Being part of a campaign that supports families here means a lot.”
As part of the campaign, Amy is sharing advice with local parents, including being selective about what to keep, protecting items with labels or dividers, and donating good-condition belongings that are no longer needed.
The campaign hopes to inspire families in two of London’s fastest-growing boroughs to think differently about the possessions they hold onto – not just as clutter, but as stories to be passed on.
Amy’s full guide, hosted on the Attic Self Storage site, offers step-by-step tips for parents looking to create their own memory boxes.