A brand-new Aldi store in Fulham opened its doors to customers this morning at 8am, with Team GB rowing hero Rory Gibbs cutting the all-important red ribbon.

The Fulham Broadway store is the first Aldi to open in Fulham and will be run by Store Manager David Murray, along with a team of 30 colleagues from the local community. Applications and more information on all of Aldi’s store positions can be found here.

Team GB gold medallist Rory Gibbs gave away complimentary bags of fresh fruit and vegetables from Aldi’s famous Super 6 range to the first 30 customers in the queue. He will also be delivering an inspirational virtual assembly for pupils at Holy Cross Catholic Primary School after the summer break as part of the supermarket’s initiative, Get Set to Eat Fresh. The initiative has already inspired over two and a half million school children aged 5-14 years to learn more about the benefits of cooking fresh, healthy food with their families.

As Aldi has been fuelling Team GB with fresh, healthy food since 2015 through monthly vouchers, the gold medallist from Paris 2024 will focus on the benefits of eating healthy food and the importance of exercise and believing in yourself. He will also speak to pupils about his experience of competing as an Olympian and share his challenging training regime.

placeholder image — Aldi Fulham Broadway

Aldi Fulham Broadway also offered pupils at Holy Cross Catholic Primary School the opportunity to win a £20 gift voucher to spend at the new store. The children were tasked with creating a poster to show what healthy eating means to them. Rory Gibbs will announce the winner during the assembly and the pupil will be presented with their £20 voucher.

Store Manager David Murray said: “It’s been a wonderful morning here at the opening of Aldi Fulham Broadway. It was lovely to welcome our new customers into store, and I look forward to meeting more of the community in the coming weeks. I’m also thrilled that we’ve been able to support Holy Cross Catholic Primary School through our partnership with Team GB.”

Team GB star Rory Gibbs said: “I’ve had a fantastic time opening the new Aldi this morning. It was an honour to officially open the store and welcome customers inside for the first time.

“I am looking forward to speaking with the children at Holy Cross Catholic Primary School about the importance of eating healthily and how it can be fun to plan and prepare meals as a family. Hopefully I will inspire the pupils to keep active and try different sports.”

The new Aldi store offers large chillers and freezers dedicated to fresh, British meat products, a ‘Food to Go’ section at the front of the store, and an exclusive section full of Health & Beauty products.

Additionally, the new Aldi store is calling on local charities and food banks in Fulham to register with Neighbourly, a community engagement platform that links businesses to charitable organisations in the local community.

Local charities that register will be able to collect surplus food and perishable products, such as fruit, vegetables and baked goods, seven days a week. Any charities in the area that would like to partner up with the new Aldi store should email [email protected].

The new store is located at Unit 12, Fulham Broadway, SW6 1BW, and will be open:

Monday - Saturday: 08:00 -22:00

Sunday: 11:00 -17:00