Adagio commits to women’s cycling as a major partner of the FDJ-SUEZ team
Starting June 25th, on the occasion of the National Championships, Adagio will proudly feature on the front and back of the FDJ-SUEZ team jersey, marking the entry of Europe’s leading aparthotel brand into the elite world of women’s cycling.
Women’s cycling—a thrilling and fast-growing sport—embodies values that align perfectly with Adagio’s spirit: team cohesion, daily dedication, the community feel of popular events, and a deep connection to cities that serve as the backdrop for countless sporting achievements. Cycling happens at the heart of local communities—and these local roots are central to Adagio’s relational hospitality model and its CSR initiatives.
FDJ-SUEZ and Adagio share common values: daring, sharing, and responsibility. By committing to a four-year partnership, Adagio will support the team’s 18 professional cyclists in their pursuit of legendary victories in races such as the Tour de France, Giro d’Italia, Vuelta España, Paris-Roubaix, Flèche Wallonne, and more. Over 100 days of races that define each season and inspire fans across the globe.
“This partnership with FDJ-SUEZ is an opportunity for Adagio to reaffirm its commitment to a leading team where collective strength makes the difference every single day. It also highlights a key aspect for Adagio: its international reach, especially in Europe which is its priority region for development. We are proud to support such exceptional athletes who will bring us unforgettable moments.”
— Virginie Barboux, Senior Vice President Client & Marketing at Adagio
“Welcome to Adagio! We are delighted to welcome such a dynamic and committed brand within our world of women’s cycling. This partnership goes far beyond a simple commitment: it marks the beginning of an ambitious and lasting collaboration, driven by a shared vision and strong values. Together, we have both the desire and the means to write a remarkable story.”
— Stephen Delcourt, General Manager of FDJ-SUEZ