TV’s Tom Allen, who will host the Product of the Year awards ceremony for the second consecutive year will be joined by Britain’s Got Talent 2024 winner, Sydnie Christmas at the glamorous ceremony, to be held at Quaglino’s in London’s West End - on Wednesday, January 29.

Product of the Year has been shining a light on the very best product innovation for over two decades, and unlike other awards, the public decides the winners. Each year over 8,000 UK consumers vote for their favourite products - with the winners earning the right to feature the iconic Product of the Year logo.

Past product winners have become staples in many UK homes. Mattresses in a box, the upside down Heinz ketchup bottle, Weetabix On The Go Breakfast Drink and tubeless Kitchen and toilet rolls are just a few examples, among hundreds, that have won Product of the Year awards.

This year’s winners will be announced at an awards ceremony at Quaglino’s - London’s legendary venue that has, over the years, hosted many of the world’s most-famous faces including: Angelina Jolie, Judy Garland and Princess Margaret.

The Product of the Year 2025 winning products will be published on Thursday, January 30.

Product of the Year 2025: BGT's Sydnie Christmas to join comedian Tom Allen as main act & host