North London entrepreneur wins Will-Writing Service of the Year 2025 after just three months in business
A North London based entrepreneur has been named Will-Writing Service of the Year at the 2025 Innovation and Excellence Awards, only three months after opening her doors to clients.
Nellie McQuinn, founder of AWAY Wills, launched her Will-writing business in April 2025 with a mission to modernise one of the most traditional corners of law. By July, she had been recognised nationally with a prestigious industry award that highlights innovation, inclusivity, and excellence in professional services.
Speaking about the win, Nellie said: “This award shows that people are ready for change in an industry that has been stuck in the past for 150 years. AWAY Wills is about meeting modern families where they are, with clear language, digital tools, and empathy at the heart of the process. To be recognised so quickly is both humbling and energising.”
The award marks a sharp career pivot for Nellie, who left a long career in children’s television to retrain as a Will-writer. Her unique approach puts family dynamics, digital legacies, and accessible language at the centre of estate planning.
AWAY Wills has quickly built a reputation for challenging the “weight of tradition” that often surrounds the legal world. Instead of relying on jargon-heavy documents and outdated assumptions, the service has been designed for modern family life, from single parents and blended families to cohabitees and chosen families. This fresh perspective has struck a chord with Barnet families and beyond.
The recognition also reflects Nellie’s wider campaign to push for reform in Will-writing law, with the proposed Wills Act 2025 set to modernise the legislation for the first time in nearly two centuries. Her ambition is not only to support families today but also to help shape how future generations think about legacy, guardianship, and digital life.
This latest accolade adds to a growing list of honours. AWAY Wills has also been shortlisted for the British Wills and Probate Awards, the Best Businesswomen Awards, and the Women’s Business Awards, all to be announced later this year.
About AWAY Wills
Founded in 2024, AWAY Wills is a North London-based Will-writing service dedicated to making estate planning simple, modern, and accessible. The company supports clients across England and Wales with in-person services in North London and Hertfordshire. AWAY Wills focuses on guardianship, digital legacy, and inclusive services for today’s families.
For more information visit: www.awaywills.com