Can YOU solve this Valentine's Day puzzle in less than 60 seconds?
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It should take puzzlers less than 60 seconds to spot all five roses, according to the iconic London market, with the record set at a staggering 19.9 seconds.
Each of the roses marks a decade, signifying the market’s recent 50th anniversary celebrations.
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Hide AdMore celebrations could be round the corner as this is set to be the market’s busiest ever Valentine’s Day, with traders set to sell millions of stems to mark the romantic occasion, which is what inspired the ‘Where’s Wally’ style illustration.


If you managed to spot all five in less than 60 seconds, congratulations! You’ve done a blooming good job.
If you're having difficulty, don't worry. Here are the exact locations of the five red roses.
The first is at the top, left of centre, in the lady’s daisy-embossed handbag. The second and third are lower left, nestled in a box of pink, white and red flowers and laying on the wooden shelves, next to the purple plant pots.
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Hide AdThe fourth is above this, in the mouth of the dog, who is seen running through the market, with the fifth and final rose is to the right, buried in a box of purple, red and pink flowers, next to the lady in the green dungarees.
New Covent Garden Market is busy preparing for this blossoming business scene to become reality, as they gear up for their busiest Valentine’s Day ever this February - in part due to the romantic holiday falling on a Friday this year.
Valentine’s Day has been a key date in the floral calendar throughout the market's long and colourful history.
Freddie Heathcote, Managing Director at wholesale florist Green & Bloom, said: "We see trade ‘blooming’ around Valentine’s Day every year here at New Covent Garden Flower Market - it’s certainly one of the busiest times for floral wholesalers.
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Hide Ad“Flowers have a timeless appeal when it comes to expressing our love, and we’re sure to see a surge in demand this year with the 14th February falling on a Friday, as florists flock to fill their stores ahead of the weekend.”
Covent Garden Market’s original location in central London played host to horticulture markets for centuries, with the first written reference to “the new market in Covent Garden” dating back to 1654.
The UK’s leading wholesale market later relocated to Nine Elms on London’s south bank, officially opening for business on 11 November 1974. Her Majesty Queen Elizabeth II ceremonially opened the site in June 1975.
Dave Gibbs, owner of DG Wholesale Flowers Ltd, was there when HM Queen Elizabeth II opened the market: “I vividly remember closing the old Market on a Saturday and then opening at Nine Elms on the following Monday,” he recalls.
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Hide Ad“I was 13 years old then and have great memories of when Her Majesty visited Nine Elms for the official opening ceremony and talked with everyone. I remember my uncle taking me up to Chapel Street in Islington so that I could get kitted out in fresh clothes for her visit. It was a special day for us all and has stayed with me throughout my 50 years (plus) at the market.”
For more information, visit newcoventgardenmarket.com or follow on social media at @marketflowers