Street artist's pavement paintings call for peace

Pure Audio recently announced a partnership with street artist Lidija Milacic on the creation of her thought-provoking illustrations, “Moments of Peace in a Divided World”.

Through three large-scale 3D street paintings of a dreamy, peaceful face, Milacic invites viewers to reflect on unity, compassion, and understanding amid today's political division and societal unrest.

After the first installation was created close to the U.S. Embassy on 20th January, those hoping to get a look at Milacic’s stunning work can now find another artwork at Trafalgar Square. Oxford Circus is set to receive the Milacic treatment on February 3.

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Street artist Milacic is known for creating temporary chalk and charcoal floor artworks across various European cities, weather permitting. Her impactful pieces inspire reflection and human connection, often exploring themes of unity and peace.

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Pure Moment

To celebrate this collaboration, Pure is giving away one Moment sleep companion for each installation created between January 20 and February 3. To enter, hopefuls can simply share their favourite picture of the street art on social media using #PureMoment.

Those who can’t make it down to the installation in person can alternatively reshare posts made by @pureaudioworld using the same hashtag.

The Moment Sleep Companion is thoughtfully designed to increase relaxation and restful sleep. With soothing ambient sounds, a sunrise wake-up light, and customisable alarms, it helps create a calming bedtime routine and supports mindfulness.

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