MONOPOLY GO!, the smash-hit mobile game from Scopely, is inviting Tycoons and foodies alike to its first-ever Dough Fest - a playful and delicious real-world festival inspired by the game’s charming and imaginative universe, celebrating all things dough from edible creations to in-game riches.

Inspired by MONOPOLY GO!’s Bon Appétit sticker album - live now as part of the Culinary season and celebrating dishes and flavours from across the world - Dough Fest will transform those global tastes into limited-edition dough-themed creations.

Taking place on Saturday 27 and Sunday 28 September at the Truman Brewery in East London, the festival will serve up dough-licious flavours from around the globe, headlined by an exclusive ‘Double Down’ doughnut created by restaurant critic Grace Dent with viral bakery Bread Ahead, alongside festival-only treats from Soft Serve Society and award-winning pizzeria Napoli on the Road.

The headline attraction sees broadcaster and restaurant critic Grace Dent team up with viral London bakery Bread Ahead to create the exclusive ‘Double Down’ doughnut, available only at Dough Fest. Tycoons will need to roll the ultimate lucky hand - double sixes - to unlock it at a real world Community Chest, bringing one of MONOPOLY’s most iconic game moments to life. Inside waits a luxurious, one-of-a-kind creation infusing double chocolate, mango lassi and chilli jam flavours together.

Grace Dent unveils the exclusive ‘Double Down’ doughnut at MONOPOLY GO!’s first-ever food festival, Dough Fest, taking place in East London this September.

placeholder image — Grace Dent unveils the exclusive ‘Double Down’ doughnut at MONOPOLY GO!’s first-ever food festival, Dough Fest, taking place in East London this September.

But Dough Fest is about more than food. Beyond the feast, Tycoons can immerse themselves in the MONOPOLY GO! universe brought to life, with in-game experiences transformed into real world play, to photo-ready moments at every turn worthy of any Tycoon’s social feed - all capped off with dedicated sticker-trading zones for the ultimate high-stakes swaps.

Every Tycoon attending will receive a ‘flavour passport’, collecting stamps as they explore the festival. Those who complete their passport will unlock bonus prizes, exclusive freebies, and in-game rewards available only at Dough Fest.

“Dough Fest is a celebration of everything our Tycoons love - community, creativity and connection - brought to life beyond the game for the very first time’ said Sophie Young, VP of Regional Marketing at MONOPOLY GO! ‘We’ve designed it to be as playful, imaginative and delicious as MONOPOLY GO! itself. Whether you’re here to trade your way to victory, sample one-of-a-kind dishes, or simply soak up the atmosphere, Dough Fest is where the game and the community come together.”

Grace Dent added “I’ve been to plenty of food festivals, but Dough Fest is in a league of its own. It’s where show-stopping food meets the thrill of friendly competition, and I can’t wait for everyone to try our one-of-a-kind doughnut creation with Bread Ahead. If you love doughnuts, MONOPOLY GO!, or just a brilliant day out exploring delicious food and flavours, this is the place to be.”