Londoners go hopping mad for new store at Westfield, London
Shoppers were bouncing for joy at the grand opening of new KENJI store as it launched over the weekend - First customers were given a unique queuing experience with bespoke KENJI space hoppers to pass the time - This is the UK’s first ever store where ‘queue jumping’ is encouraged
Asian inspired retailer, KENJI, opened doors at its new Westfield London Shopping Centre store this weekend (Saturday, December 7), and celebrated this exciting new launch with London’s quirkiest queue.
Waiting in line has been identified as one of the most universally hated experiences, even to us Brits who are famously good at queuing. But there were no bored faces on Saturday morning as crowds gathered for the new store opening, where shoppers were given a KENJI space hopper to kill the time.
Taking the traditional queuing system to a whole new level and the phrase ‘queue hopping’ quite literally, KENJI shoppers could be found bouncing around on hoppers, inspired by exclusive KENJI Tiny-K Characters, while they waited for the doors to open.
The first 1,000 visitors were also treated to a special gift: a limited-edition KENJI Charm Keyring. Made exclusively for the London location, this unique keyring is a perfect keepsake to mark the brand's new chapter in the city.
The store brings KENJI’s exciting modern Asian culture infused with a British twist to Westfield, offering a vibrant shopping experience, with a unique blend of homeware, fashion, stationery, plushies, snacks and gifts to shoppers, all of which are fun, stylish and affordable.
Eddie Shepherd, Managing Director at KENJI, said: “It was such a pleasure to see a trail of joyful customers bouncing on their KENJI Hoppers, bringing a sense of anticipation ahead of us welcoming the first customers into the store.
“Westfield London is a fabulous location for our new Kenji store , and to celebrate this we wanted to do something that felt uniquely us. It was just amazing to get such a welcome reception at the launch.
“KENJI continues to grow and expand across the UK. Our new location will bring us closer to shoppers in London, whether they’re locals or visitors, offering our versatile range of products to both new and existing audiences.”
KENJI celebrates the bold and playful, drawing inspiration from Asian culture, street style, and a love of all things unique, designed to appeal to young, trend-focused individuals and families who value creativity and affordability.
KENJI aims to bring a fresh perspective to home décor and lifestyle products, sparking joy and fun bringing accessible designs to everyone, allowing consumers to socialise, play and shop simultaneously with its one-of-a-kind immersive shopping experience, through its digital platform KENJILand.
KENJI offers something innovative and exclusive, bridging the gap between the real and digital universe, creating an interconnected future between physical retail and the online world.
Visit the Westfield Shopping Centre, Ariel Way, London W12 7GF to check it out and for more information on KENJI and its product range, please visit the website.