New Samsung partnership offers fans new ways to experience the iconic Super Hero’s release on the big screen through digital and in-person activations

“Superman,” the first film in DC Studios’ new cinematic universe hits theatres worldwide today. To mark the release, Samsung Electronics has announced a global partnership with Warner Bros. and DC Studios to celebrate the film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

Samsung is launching the global campaign spotlighting a range of video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

In London, the campaign has come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There was a limited-edition version of the Daily Planet passers-by could take away that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book your cinema tickets.

placeholder image — St Pancras station kiosk

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, where you will find Lois, Clarke and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theatre or at home.”