Firetruck Tour brings 1,000 free bowls of spicy chicken to Canary Wharf
Londoners are being challenged to test their spice limits this September as a firetruck filled with free food, music, and games rolls into Canary Wharf.
The fiery red truck isn’t part of the emergency services - it’s the centrepiece of Wasabi’s new Flaming Korean Fire Chicken firetruck tour, which kicks off on Tuesday 23 September at Reuters Plaza (E14 5AJ). From 12pm until stocks last, visitors can grab one of 1,000 free bowls of Wasabi’s latest and hottest dish.
The star of the show is Wasabi’s Flaming Korean Fire Chicken with rice, a dish that’s already making waves across the chain’s UK restaurants. The recipe features tender chicken coated in a glossy red “fire sauce,” paired with red peppers, crisp Asian slaw, and a bed of fluffy rice.
As the brand’s Chief Executive Officer, Henry Birts, explains “Our Flaming Korean Fire Chicken is our spiciest creation yet, packed with heat and flavour that’s fun to try. The firetruck tour is a great way for fans to get a taste, take on the challenge, and enjoy a little fiery fun with friends.”
At Reuters Plaza, visitors can expect more than just a free lunch. The firetruck will act as a stage for a day-long fiery fiesta, complete with hot beats and photo-worthy moments designed to set social feeds alight.
One of the centrepieces is the “Hot or Not” button, where brave attendees can publicly declare their spice verdict after taking a bite. With only 1,000 bowls up for grabs, the message is clear: arrive hungry, arrive curious, and don’t be afraid to sweat it out.
After its London debut, it will head north to Manchester’s St Ann’s Square on 26 September and Leeds’ Briggate on 30 September.
The firetruck tour also celebrates how far Wasabi itself has come. Founded over 20 years ago by chef Mr Kim, the brand began as a small stall in Camden Market, with a vision to bring fresh sushi and flavourful hot bento to UK streets.
Today, Wasabi operates dozens of restaurants nationwide and has expanded into the grocery market, with ready-to-heat meals now stocked in major supermarkets including Sainsbury’s, Morrisons, Co-op, and Tesco. The Flaming Korean Fire Chicken is being launched simultaneously across both restaurants and retail.