London ice cream stores unveil Christmas campaign

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London dessert chain Yolé has launched its festive activity with an exciting Christmas campaign designed to drive footfall and celebrate the most wonderful time of the year across its UK stores.

From innovative digital engagement on social media to AI billboard takeovers, Yolé’s campaign highlights the brand’s commitment to delivering creative and impactful marketing support for its franchise partners.

The in-store experience is also elevated with a host of festive digital screens capturing the magic of the season. These displays create an inviting atmosphere for customers while spotlighting Yolé’s healthier, flavour-packed desserts, which offer a perfect alternative to traditional holiday indulgence.

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Yolé has also launched a playful new game on Instagram, blending festive fun with interactive digital marketing. The game invites players to catch as many virtual Christmas baubles as possible in a Yolé ice cream pot by tilting their phones from side to side.

Yolé is celebrating Christmas at its London store.Yolé is celebrating Christmas at its London store.
Yolé is celebrating Christmas at its London store.

All players are encouraged to share their high scores on their own profiles, adding a layer of user-generated content and helping to spread the word about Yolé and its seasonal offerings.

Lorraine Ellis, UK Head of Franchise at Yolé, said: “At Yolé, we are all about creating memorable moments for our customers, and Christmas is the perfect opportunity to do this.

“Our festive campaign combines everything Yolé stands for, fun, innovation, and better-for-you indulgence, with tools to support our franchisees in attracting new customers and keeping their stores buzzing during the busiest time of the year.”

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The campaign underscores Yolé’s commitment to franchisee success, providing creative and engaging marketing strategies that tap into both in-store and digital audiences. With footfall expected to soar during the holiday period, the initiative is designed to boost customer engagement while reinforcing

Yolé celebrates Christmas with new campaign.Yolé celebrates Christmas with new campaign.
Yolé celebrates Christmas with new campaign.

Yolé’s position as a leader in innovative, health-focused desserts.

Yolé’s digital experiences are now live across all UK locations, including Covent Garden, China Town, Shoreditch, Canary Wharf, Westfield Shopping Centre, and Lakeside Shopping Centre.

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