London ice cream stores unveil Christmas campaign
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From innovative digital engagement on social media to AI billboard takeovers, Yolé’s campaign highlights the brand’s commitment to delivering creative and impactful marketing support for its franchise partners.
The in-store experience is also elevated with a host of festive digital screens capturing the magic of the season. These displays create an inviting atmosphere for customers while spotlighting Yolé’s healthier, flavour-packed desserts, which offer a perfect alternative to traditional holiday indulgence.
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Hide AdYolé has also launched a playful new game on Instagram, blending festive fun with interactive digital marketing. The game invites players to catch as many virtual Christmas baubles as possible in a Yolé ice cream pot by tilting their phones from side to side.


All players are encouraged to share their high scores on their own profiles, adding a layer of user-generated content and helping to spread the word about Yolé and its seasonal offerings.
Lorraine Ellis, UK Head of Franchise at Yolé, said: “At Yolé, we are all about creating memorable moments for our customers, and Christmas is the perfect opportunity to do this.
“Our festive campaign combines everything Yolé stands for, fun, innovation, and better-for-you indulgence, with tools to support our franchisees in attracting new customers and keeping their stores buzzing during the busiest time of the year.”
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Hide AdThe campaign underscores Yolé’s commitment to franchisee success, providing creative and engaging marketing strategies that tap into both in-store and digital audiences. With footfall expected to soar during the holiday period, the initiative is designed to boost customer engagement while reinforcing


Yolé’s position as a leader in innovative, health-focused desserts.
Yolé’s digital experiences are now live across all UK locations, including Covent Garden, China Town, Shoreditch, Canary Wharf, Westfield Shopping Centre, and Lakeside Shopping Centre.