Health, environment and animal charities benefit most from local donors

More than half (56%) of Greater London residents donated to charitable causes in 2023, according to the latest UK Giving Report from the Charities Aid Foundation. [ 1] Donations in the capital were more evenly distributed than in other regions, with approximately 30% going to health and medical research charities, 30% supporting animal, environment and conservation organisations, and another 30% directed toward poverty prevention and relief. [ 2]

The data, part of wider studies into UK giving trends, highlights the generosity of Londoners and their commitment to a diverse range of causes. While national trends indicate strong support for health and environmental charities, London stands out for its balanced approach to giving, with donations more evenly split between three categories.

With such strong local donor backing, safeguarding these vital organisations has never been more important, according to Ansvar Insurance. The expert insurer for the charity and not-for-profit sectors understands the unique challenges faced by different charitable organisations, and is highlighting that protecting their operations can be just as critical as funding them.

Sarah Cox, Managing Director of Ansvar, commented:

“Charities across Greater London do vital work every day, and the generosity of local communities is commendable. However, it’s crucial they recognise the importance of protecting what they have built.

“Not-for-profits often operate with limited resources and rely heavily on volunteers. A single incident, such as a fire, theft or accident, could have devastating consequences, financially and reputationally.

“Whether it's safeguarding a rescue centre, a community health initiative, or organising a major fundraising event, charities need to protect their people, funds and beneficiaries to maintain their operations without disruption.”

Ansvar suggests four key actions that charities can take to start ensuring they are properly protected:

1. Risk assessments – Charities should regularly identify potential risks. Knowing what to protect against is the first step in ensuring safety.

2. Cybersecurity measures – With the rise of digital fundraising, implement robust cybersecurity protocols to safeguard sensitive donor information.

3. Tailored insurance cover – Don't assume standard business insurance is sufficient. Protect physical assets, as well as specific risks relevant to the sector, such as volunteer injuries, trustee indemnity and loss of donations.

4. Safeguarding policies – Regularly update policies and ensure all volunteers and staff are trained in safeguarding best practices, especially when working with the public and vulnerable groups.

“Charities must be proactive, not just reactive,” adds Sarah Cox. “Protecting their operations means that the generous contributions from local residents can drive long-term change, allowing organisations to focus on their missions without fear of disruption, and ensuring every contribution makes a lasting difference.”