Enjoy a taste of worldwide jazz star Laufey’s favourite dessert in London with exclusive release

By Sarah Taylor
Contributor
Published 5th Sep 2024, 17:04 BST
Updated 5th Sep 2024, 17:04 BST
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GRAMMY®-winning Icelandic-Chinese artist, composer, producer and and multi-instrumentalist Laufey is hosting her second annual A Very Laufey Day event this Sunday (September 8), inviting fans to enjoy a taste of some of her favourite things to do.

In London, fans of Laufey, who has the biggest jazz album debut in Spotify history and a huge social media fan base, can head to two dessert stores to enjoy a specially created Laufey Froyo.

At the two Yolé stores, located in Covent Garden and Shoreditch, fans will be able to order the limited edition Laufey Froyo, which is a zero sugar added frozen yoghurt topped with oreo crunch, strawberries, and milk chocolate sauce. This will be served in an exclusive A Very Laufey Day tub which fans can take home after enjoying the frozen yoghurt - a Laufey favourite.

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Lorraine Ellis, Head of UK Franchise for Yolé, said: “We were so pleased to have the chance to work with Laufey and the team to create this exclusive dessert for her fans. I have had a sample of the Laufey Froyo and it really is delicious, so Laufey definitely has great taste in our froyo. We’re looking forward to welcoming Laufey fans into our Covent Garden and Shoreditch stores on Sunday.”

The Laufey Froyo from Yolé to celebrate A Very Laufey Day.The Laufey Froyo from Yolé to celebrate A Very Laufey Day.
The Laufey Froyo from Yolé to celebrate A Very Laufey Day.

The Laufey Froyo will cost £6.95 and is available at Yolé in Covent Garden and Shoreditch.

Laufey has also partnered with a series of bookshops in Edinburgh, Bath and London’s South Kensington Books to curate a selection of her favourite reads and recommendations, complete with limited edition ‘A Very Laufey Day’ merchandise.

Related topics:LondonCovent GardenShoreditch

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