Be Richmond’s Floral Extravaganza to mark bridge’s 250th anniversary

The bridge, which is the oldest surviving Thames crossing in Greater London, is getting the floral makeover as part of ‘Be in Bloom’ a new initiative by the town’s Business Improvement District.

To mark the occasion the Royal Jubilant, a traditional barge built by Richmond Bridge Boathouses, will be taking passengers under the bridge for a close-up view of the flowers.

Among those taking part will be the Mayor of Richmond, who as well as officially launching the ‘Be in Bloom’ campaign will be marking the anniversary of when work began on the bridge 250 years ago.

The Jubilant was commissioned by The Thames Traditional Rowing Association to celebrate the Queen’s Golden Jubilee in 2002 and is a replica of an eighteenth-century barge on display in Somerset House in central London.

“Our goal with ‘Be in Bloom’ is to celebrate Richmond’s amazing heritage and natural beauty in a fun and engaging way,” said Anna Bromly, Be Richmond Marketing Manager.

“’Be in Bloom’ not only beautifies our historic bridge but also promotes a sense of community pride and enhances the overall visitor experience.

“What better way to view such an historic bridge than from the deck of a tradition rowing boat that was actually built under it?” she added.

Created by renowned florists WildAbout the bridge display features fresh flowers and plants, with moss used as an eco-friendly base.

With a studio in Wandsworth and a shop in Clerkenwell, WildAbout is a leading London florist renowned for their innovative and stylish floral arrangements.

One of the early pioneers of the London installation craze, they have produced groundbreaking installations for Michael Kors, No. Fifty Cheyne and international clients in hotspots such as Gstaad, Cannes and Milan.

The’ Be in Bloom’ campaign aligns with Be Richmond’s broader objectives of supporting local businesses, enhancing the town’s aesthetic appeal, and fostering a welcoming atmosphere for all.

Residents and visitors are being invited to share their photos of the floral displays on social media using the hashtag #BeInBloom.