Aldi launches search for Greater London's biggest Kevin the Carrot fan

Whether your heart skips a ‘beet’ at the sight of the nation’s favourite root vegetable, or your home is stuffed with Kevin collectibles, the UK’s fourth largest supermarket wants to hear from you.

Aldi will reward the number one fan with an exclusive, money-can’t-buy, prize package, including a signed photograph and personalised voice message from Kevin himself, alongside a hamper of festive goodies.

Kevin the Carrot became an iconic holiday hero after his very first appearance in Aldi’s 2016 Christmas ad and since then, him and his veggie friends have gained fans across the country.

Richard Thornton, Communications Director at Aldi, said: “It simply wouldn’t be Christmas at Aldi without Kevin and we know our shoppers in Greater London love seeing him on-screen and in our stores every year.

“We’re excited to give something back to his fans this festive season and reward one lucky shopper with the ultimate Kevin-themed prize package.”

All fans need to do to be in with a chance of winning is prove their love for Kevin by sharing a picture or video of them with their Kevin collection on Facebook using the #KevinSuperfan hashtag or email [email protected].

The competition will run from December 13 to 20, before judges at Aldi carefully review all submissions and select the lucky winner.

For full terms and conditions, please visit: https://www.aldipresscentre.co.uk/aldi-terms-and-conditions-kevin-the-carrot-superfan-competition/

Aldi is officially the go-to destination for Christmas this year, as the discount supermarket has been named as Christmas Retailer of the Year by the Quality Food Awards, as well as Best Overall Grocer at the prestigious Good Housekeeping Institute Christmas Taste Test 2024.

Aldi has also been named cheapest supermarket by consumer champion Which? every month so far this year.